This is a youtube video by the man who has become known as the Numa Numa guy.
It is a video of him lip syncing to a romanian pop hit. It has been captured using a simple webcam, and microphone.
The user uploaded the video as it is an outlet for his creativity, and comedy. It has had over 12 and a half million views, one of the most popular videos on the internet ever.
The video has provided light entertainment for millions. It is a good example of how new media technologies are allowing for democratisation. As anyone can upload to youtube, and almost any content ( with some restrictions ). It is unregulated media in most senses as there are no real criteria for a video, it can be on anything.
It also shows personlisation.
As this is user or audinece generated media there are no real institutions involved, apart form the host site youtube.
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