Technology Used
Touch screen, wi-fi internet, mp3 , mp4 , camera.
Touch screen, wi-fi internet, mp3 , mp4 , camera.
Significant Technology - because it converges many other portable devices into one. It is replacing laptops, business PDAs, 2g mobile phones, mp3 players. It is revolutionary as it acts as a centre for all the latest technologies.It also has extremely smart factors, allowing it ot recognise when it is landscape or portait and adjust the display subsequently, using an accelorometer
Media Content
iPhone safari browser, google maps, news, games, music, films,
iPod
4 - 8 GB storage. 3.5" widescreen touch screen display.Adds music , video. films. podcasts
ciover flip of albums covers to select song.
same for films with screenshots.
4 - 8 GB storage. 3.5" widescreen touch screen display.Adds music , video. films. podcasts
ciover flip of albums covers to select song.
same for films with screenshots.
Maps
Full function google maps.Save favourite locations, view buildings, get directions, find restaurants etc...
Full function google maps.Save favourite locations, view buildings, get directions, find restaurants etc...
Phone
Scroll through contacts ( with full address book functions translated into Google maps ) touch screen on one whom you desire to call.Multi call and conference functions. On screen numpad if necessary.Full conversation view of SMS . Messages develop over time.16 main applications. Ability to add third party apps via pc.Camera 2,mp - store photos and email to others.
Scroll through contacts ( with full address book functions translated into Google maps ) touch screen on one whom you desire to call.Multi call and conference functions. On screen numpad if necessary.Full conversation view of SMS . Messages develop over time.16 main applications. Ability to add third party apps via pc.Camera 2,mp - store photos and email to others.
Updates
Software version updates from Apple to remove any bugs.
Increased precision of the technology comes in the form of iPhone now maps your place within a few metres if signals are clear.
Traffic updates- roads colour coded for congestion
rent films via iTunes - valid for a period of time then auto erase.
Software version updates from Apple to remove any bugs.
Increased precision of the technology comes in the form of iPhone now maps your place within a few metres if signals are clear.
Traffic updates- roads colour coded for congestion
rent films via iTunes - valid for a period of time then auto erase.
iPhone internet
Quad band GSM. Full function html browser. View all attachments and enlarge with pinch function.
On contract internet is instantly available anywhere, as long as there is network coverage
Memory of commonly used terminology when typing, auto suggests to save time and add convenience.
widgets - weather, stocks, and even applications for women to track period cycle - personalisation
online iTunes store, available instantly - immediacy.
Quad band GSM. Full function html browser. View all attachments and enlarge with pinch function.
On contract internet is instantly available anywhere, as long as there is network coverage
Memory of commonly used terminology when typing, auto suggests to save time and add convenience.
widgets - weather, stocks, and even applications for women to track period cycle - personalisation
online iTunes store, available instantly - immediacy.
Audiences
High purchase costs and contract rates of £200 and £35 a month eliminate lower classes from affording this technology. Therefore marketed at middle to upper class.Most portable converged technology released to date. Appeals to career driven males, with disposable incomes. It replaces all of the other portable devices prior used by them a PDA, MP3 player and a phone, and laptop. All available in iPhone. Ease of use....
Higher Status when seen with best gadget. Simplicity yet potential for lots of uses. immediacy with first ever html internet for a phone and also music etc..
High purchase costs and contract rates of £200 and £35 a month eliminate lower classes from affording this technology. Therefore marketed at middle to upper class.Most portable converged technology released to date. Appeals to career driven males, with disposable incomes. It replaces all of the other portable devices prior used by them a PDA, MP3 player and a phone, and laptop. All available in iPhone. Ease of use....
Higher Status when seen with best gadget. Simplicity yet potential for lots of uses. immediacy with first ever html internet for a phone and also music etc..
Institutions
Symbiotic relationships between main institution Apple, Google, and Starbucks. Mainly with O2 in UK, which has exclusivity of iPhone.
The iPhone converges all media formats previously that were portable. New for apple is phones, and this convergence has bought them a chance to gain a market share in this industry.
Symbiotic relationships between main institution Apple, Google, and Starbucks. Mainly with O2 in UK, which has exclusivity of iPhone.
The iPhone converges all media formats previously that were portable. New for apple is phones, and this convergence has bought them a chance to gain a market share in this industry.
Key Concepts
convergence, immediacy, personalisation, portability, miniaturisation, vertical integration and horizontal networking.
Personalisation
Can change interface fonts, backgrounds, call settings, bookmark sites, maps. Enhance specific features user users most to their needs.MiniaturisationDoes what larger devices do plays films, music etc no need for DVD players, CD players etc.
Can change interface fonts, backgrounds, call settings, bookmark sites, maps. Enhance specific features user users most to their needs.MiniaturisationDoes what larger devices do plays films, music etc no need for DVD players, CD players etc.
Vertical Integration
The iPhone offers synergy within apple , access and use iTunes where you download updates. uses Mac safari browser. Increases apple success and control over the technology plus loyalty to the institution as people use Apple more in their daily life.
Horizontal Networking
iPhone allow file Youtube lets you email friends with links of clips, send photos etc.Can open MS word excel files etc. form email attachments.
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