Radio One - Westwood

The website is a website dedicated to providing extra information regarding radio 1 DJ Westwoods show.

It is replacing - radio stations, magazines, music channels

Significant/ relevant - because it displays the use of the internet to distribute music and radio shows. & The site is explicitly designed to cater for one genre of music and the fans of that genre

Technologies involved are the internet, webcam, video/music player.

Media texts - podcasts, , music ( hip hop/r'n'b), webcam footage, articles, news, Westwood soundboard, tour/guest photos, show tracklistings, message board.

Users are able to stream interviews, and previous shows, with ease and shows the site utilises the demand for immediacy, and also acts as a form of time shift.

Audiences
Target audience - young people, people interested in RnB, Hip Hop and Urban music.

It lets audiences access music, podcasts of radio shows, news about upcoming artists, webcam of the studio, entering competitions for prizes (e.g. music gig tickets), events, news, forums

Viewers are uses the site to consume the media by downloading music, reading/listening to articles/shows on various different topics, watching the goings on in the westwood studio, viewing guest photos etc.

Audience Benefits - become more involved with the station by being able to see the presenters, contribute on the forum, time shift of shows, more interactive personalised experience, detailed insight in to the DJ ( Link to westwoods biogrpahy)

The Site offers audiences a new way to access information regarding the radio station, new artists or tracks , current hits and easy choice provided to accommodate personal taste.

Institutions
BBC Radio 1 Westwood show.

The station uses the technology available to o create an institutional image for itself as a show which represents all urban and hip hop etc music tastes. It offers news, downloads and extras focussing around the Westwood genre.

Key concepts
Convienience - the media is consumed easily by the clearly defined sections
Convergence - radio, the internet, webcams and music all represented under Westwoods site.
Personalisation - viewed content can be chosen
Democratisation - meesage boards give all users their say.