Technology involved - Internet, flash, didital video, blog.
Why significant - offers democratisation, and all viewers of the show a chance to have their say, and interact with others, forming a community around the show and institution.
Media Texts & Audiences
Blogs - people on their Friends List can comment on, blog entries referring to a competition for fans. blogs encourage audience involvement and because of this, are more likely to gain customer loyalty – in a sense that people will return to the site again and again as they feel that going on the site is beneficial. Users get their say, democratisation with questions posted to contestants.
Video - unique to this myspace page, and rare on most myspace blogs. The videos encourage people to watch the show more.
News - The profile posts news about the show, and lets viewers keep up to date. Also lets viewers interact with the show contestants letting viewers find out more information about the actual members.
Events - The profile successfully distributes and promotes events. Competiotions for viewers. portray it as welcoming, and trying to target the current audience of teenagers but older as well in 20s.
Institutions - Channel 4 and myspace.
Builds up a shipwrecked community for channel 4 increasing brand loyalty.
Lets myspace charge higher advert rates as the sites receives large amount of internet traffic to the shipwrecked page.
Key Concepts
Democratisation
Interactivity
Why significant - offers democratisation, and all viewers of the show a chance to have their say, and interact with others, forming a community around the show and institution.
Media Texts & Audiences
Blogs - people on their Friends List can comment on, blog entries referring to a competition for fans. blogs encourage audience involvement and because of this, are more likely to gain customer loyalty – in a sense that people will return to the site again and again as they feel that going on the site is beneficial. Users get their say, democratisation with questions posted to contestants.
Video - unique to this myspace page, and rare on most myspace blogs. The videos encourage people to watch the show more.
News - The profile posts news about the show, and lets viewers keep up to date. Also lets viewers interact with the show contestants letting viewers find out more information about the actual members.
Events - The profile successfully distributes and promotes events. Competiotions for viewers. portray it as welcoming, and trying to target the current audience of teenagers but older as well in 20s.
Institutions - Channel 4 and myspace.
Builds up a shipwrecked community for channel 4 increasing brand loyalty.
Lets myspace charge higher advert rates as the sites receives large amount of internet traffic to the shipwrecked page.
Key Concepts
Democratisation
Interactivity
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