BBC One

1. The Technology

Technology involved - the internet, broadband technology (higher bandwidth - so allows for the media content)

Replacing - teletext services & television guides as all this content is now published on the site, and in more detail. Plus broadband making dial up obsolete.

Significance of the Technology - Internet Technology not used this way before, expanding on television programmes, more detail, more interactivity. Greater detail and bonus content free to viewers. Improved experience. Shows internet can be used as a platform to advertise a product and build a customer fanbase







2. Media Content

The site contains - reviews, articles, clips, trailers, interviews, news, tv listings, full-length programmes.


Video clips and programmes - Video clips make it interactive, and more exciting. They extend the site from just plain text utilising the new faster broadband technologies potential.

The video previews of new dramas such as Miss Austen Regrets , entice viewers into watching a clip. Previews like this encourage them to watch the full on air broadcast increasing viewing figures.

Full programmes on the site allow personalisation. Vieiwing fits around the viewers lifestyle. Allows for instant gratification, no longer must we wait for the air date to see some of the show.


Audiences

The BBC One Homepage has such high hit rates as the channel has content for a diverse audience. Wide age ranges , with wide spanning interests are targeted throung the content, and subsequent subsections.

Therefore wide variety of content for all ages, to technology lovers with videos and preview clips, to technaphoibs with articles

The convergence is responsible for the viewers visiting the site.
previously they would have had to check TV listings in the paper or Tv Guide. Read interviews in magazines, or searched for some one who had recorded a programme they missed. Now it is all done under one site. Modernisation has meant peronalised experiences, instant gratification around ones lifestlye neccesseties.

Institutions

BBC - technology used to gain loyalty to institution, justify license fee etc.
The content lets viewers find programmes of interest and subsequently when they are on, then watch them - higher viewing figures for BBC.

Key Concepts
Interactivity - the inclusion of the audience in the various aspects of BBC

Immediacy - broadband speeds , instant gratification , ease of access and use.

Personalisation - watch what you want when you want.

Time-shift - website is accessible to you whenever you want it , breaks scheduling of tv.

Vertical integration - linked access to other areas of interest news, certain prgrammes, weather etc.

Narrowcasting & Fragmentation - Homepage links to other niche genres. Drama, documentary, and certain programmes where nicher audiences are drawn. It attracts all these audiences togethor and offers them access to their site from the homepage. Fragments the audience to each niche programme or site. so overall high web hits for BBC One page.