The Apprentice

http://www.bbc.co.uk/apprentice/

Technology Used
Flash design, picures rotate on banner - previews of next show, and memorable moments.
The internet and streamed video clips of the last programme as well as previews of the next.

Significant because - replacing technologies, TV guide reviews, special in depth follow up shows ( although exists for Apprentice still due to shows popularity in form of The Apprentice You're Fired)

Website provides new service to audience. Unique insight given to show, with content only available on the BBC site. Draws in viewers giving large website hits.

The Media being used
Related websites, video clips, interviews and a blog.

Video Clips - informative and provide extra more interactive informed experience. Draw in current viewers ( loyalty built for the BBC) and give prospective viewers show insight.

Tre's Blog - gives audience informed view other than their own.

Audience - Carreer motivated people. Those young about to enter a carreer or pepole looking to better their current job. Age range form 13- 50.

Site benefits - catch up clips, previews, and exclusive interviews give a detailed experience, more interactive and tailored to the user.

Institutions
BBC - site content gives user unique insight into show, and experience. More information and exclusives make it more of a part of their lifestly. Thus recommend the ahow to friends, increasing BBC brand loyalty and viewing figures.

Key Concepts - interactivity, fragmentation, convergence.